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behind the treatments

scientific breakthroughs in Equitance research

With over 18 years of research, Equitance has isolated the key factors that hinder radiance: specifically, dark spots and the discolorations they create. Our discoveries have led to powerful treatments for brighter and more radiant skin.

dark spots up close

There is no single cause for dark spots. Often the source is environmental: UV exposure from the sun, pollution and excessively dry environments. As often, the natural, internal processes of our bodies: inflammation in the skin, hormonal imbalances, pregnancy, aging, to name a few.

However dark spots are triggered, excess melanin in the skin results. In healthy skin, melanin is excreted — or turned over — from epidermal cells at a rate that doesn’t noticeably affect skin’s appearance. As more triggers are involved, the turnover process slows, allowing melanin to accumulate as dark spots on skin’s surface.

our brightening ingredients are continuously delivered by patented technology to improve skin’s radiance and reduce the appearance of dark spots

Two breakthroughs allowed Equitance to achieve its formulations. One was the discovery of an effective ingredient with clinically proven brightening power that is combined with the other, a mechanism by which to deliver it.

The Brightening Beauty of Linoleic Acid

Hundreds of ingredients were tested for brightening efficacy, but none showed more promise than Linoleic acid. A naturally occurring fatty acid, Linoleic acid can be extracted from safflower seed oil. In its most purified form, it has been clinically proven to have a measurable effect on skin brightening wonder, has no toxicity, is harmless in the body and dissolves completely, leaving no traces in the skin.

Zeroing in on Dark Spots

We've patented a unique microcapsule technology to deliver a blend of ingredients that offers clinically proven brightening efficacy to your skin. Microcapsules -- also known as liposomes -- have a composition resembling the multilayered membrane of the epidermis. Our technology uses them to deliver an exclusive blend of brightening ingredients to maximize the radiant effect. The full power of linoleic acid is released over time, imbuing skin with an even-toned, luminous look.

Images reflect the diminished appearance of dark spots and uneven skin tone user experienced after 6 months. Serum was used twice per day, in the morning and in the evening.


After 6 Months

Dermatologist evaluated. Based on 6 months clinical testing.
(Published :The Nishinihon Journal of Dermatology, 60(4))

The Powerful Ingredients in Equitance Formulas

Sourced from nature, each ingredient possesses unique powers that contribute to the brightening and revitalizing efficacy of Equitance Skin Care.

The Brighteners
These natural ingredients are focused entirely on skin brightening.

Linoleic Acid appears in all topical Equitance formulas. It is extracted from safflower seed oil and purified. Further, we found that linoleic acid’s primary effect helps to significantly minimize the appearance of dark spots. It promotes the exfoliation of the stored melanin that form dark spots. Linoleic Acid alone possesses such power. We’ve patented a unique delivery system for linoleic acid that we exclusively use in two targeted Equitance formulas: Equitance Brightening Serum + Dark Spot Corrector and Equitance Hydrating Brightening Cream.

Ascorbyl Glucoside is a vitamin C derivative with skin brightening powers. In liquid topical skin care formulas, vitamin C derivative is more stable, maximizing its beneficial functions better than vitamin C itself.

The Moisturizers

Moisturization creates the essential skin barrier for a bright, evenly toned complexion. Rough, dry skin has uneven light distribution, contributing to the visual perception of a darker appearance. Hydrated skin reflects light evenly, more accurately revealing the complexion.

Cherry Blossom Leaf Extract is culled from the Japanese sakura tree and possesses properties that sooth and soften rough skin.

Shell Ginger Extract is derived from the Japanese alpinia speciosa leaf. Its intense moisturizing properties help brighten the skin.


Glycosyl Trehalose is found in tapioca and potato starch. It helps sooth and moisturizes and improves tones.


Dipotassium Glycyrrhizate and Stearyl Glycyrrhetinate, made from licorice, possess soothing properties.

Betaine is made from sugar beets and possesses natural moisturizing factors that allow it to work within skin’s natural moisturizing process.

Acetyl Glucosamine is harvested from crab shells. It helps the production of hyaluronic acid, an intensely effective moisturizer.

Yogurt Extract is cultured from lactobacillus bulgaricus. It not only nourishes but supports skin recovery and brightening.

Shea Butter is ground from shea butter nuts. It creates a balanced moisture veil that protects skin from dryness and environmental stressors, such as pollution and the drying effects of environmental pollution.

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